Kiddicare's Mobile Technology makes £200k in first 8 weeks

Kiddicare Celebrates the Success of its iPhone app and Mobile website

Kiddicare, the UK's number one independent baby and nursery product retailer, is proud to reveal it has achieved £200,000 combined sales, following the launch of their fully transactional iPhone app and mobile website, just eight weeks ago.

The launch of Kiddicare's mobile interface in November has made shopping on-the-go a reality for busy parents. The site has already generated in excess of £150,000 worth of additional orders. Between 2% and 5% of daily sales on kiddicare.com are starting to come from mobile devices. However, Kiddicare expect this figure to increase to 20% within 12 months.

Released in parallel to the mobile web service, Kiddicare's free 'Scan and Save' iPhone app has been downloaded by nearly 19,000 'i-savvy' parents. The fully transactional app, designed and integrated by retail mobility technology experts, Infogain, allows shoppers to scan high street products, compare prices with that of Kiddicare, who won't be beaten on price, and place orders through the award winning website.

The Kiddicare.com app, which launched on 19th November 2010, has generated £51,000 worth of direct sales from 675 orders including everything from £400 travel systems to £2 safety plugs. read more