Deriving Actionable Customer Insight_Step_One

CIM (Customer Information Management) is the first step when transforming to a Customer-centric Enterprise. The basic steps that make any company reach customer awareness stage are creating rich customer data and Business Intelligence applications to leverage that customer data. Building customer database is the most critical and challenging function of Customer Information Management. ‘Single customer view’ is what most of the enterprises target while implementing any customer solution. Internally, the disparate customer view of different departments increases the gap between the customers and their satisfaction. The disparity only increases with growing mergers and acquisitions. Thus, CIM includes Customer Data Integration (CDI) as a primary function to provide accurate, reliable and timely customer data silos.
The critical CIM approach is preparing the reference architecture and best practices for customer data, integration, impacted business processes, strategic and operational insight or analytics. The application service architecture is also designed to accommodate or leverage web services and SOA in the enterprise. The canonical customer definition plan is the key to single view customer information. The end result of the Customer Information Management exercise is ‘single view’ customer data.