Deriving Actionable Customer Insight_Step_One

CIM (Customer Information Management) is the first step when transforming to a Customer-centric Enterprise. The basic steps that make any company reach customer awareness stage are creating rich customer data and Business Intelligence applications to leverage that customer data. Building customer database is the most critical and challenging function of Customer Information Management. ‘Single customer view’ is what most of the enterprises target while implementing any customer solution. Internally, the disparate customer view of different departments increases the gap between the customers and their satisfaction. The disparity only increases with growing mergers and acquisitions. Thus, CIM includes Customer Data Integration (CDI) as a primary function to provide accurate, reliable and timely customer data silos.
The critical CIM approach is preparing the reference architecture and best practices for customer data, integration, impacted business processes, strategic and operational insight or analytics. The application service architecture is also designed to accommodate or leverage web services and SOA in the enterprise. The canonical customer definition plan is the key to single view customer information. The end result of the Customer Information Management exercise is ‘single view’ customer data.

Why is master data management so important right now?

Some organizations are growing, some are preparing for growth,and yet others are still managing costs to satisfy survival strategies.Independent of your business strategy, there are business processes that focus on customers, suppliers, products and services that span departments, business units and firewalls. These processes describe how an organization does what it does; to improve performance, reduce costs, ensure compliance, drive revenue and reduce time-to-market, a clean, consistent single view of master data is required.
Master data management is the cornerstone of nearly every critical business transaction. Knowing how to capitalize on it may be the strategic differentiators your organization needs. MDM is not a single project but an ongoing journey.

Infogain’s MDM approach focuses on customer data integration and complete data management, which together provide a 360° view of the customer and deliver high data accuracy for operational transactions and analytical reporting. We leverage the Oracle Customer Data Hub and Data Relationship Management products which provide the underlying MDM application components, and work with the client to deliver the custom MDM solution that fits their specific business and technology requirements.